Home > Published Issues > 2021 > Volume 9, No. 2, June 2021 >

Composition in Media Facade of Narrative Subject Based on Colour Psychology

Linwei Fu, Jiani Zhou, and Tae Soo Yun
Department of Visual Contents, Dongseo University, Busan, South Korea

Abstract—In this paper, we propose to interrelate the scene’s colour composition design of media façade with colour psychology, to intuitively reach a more expressive form, richer artistic value, and enhance its narrative ability. It can also solve the problem of visual fatigue caused by the excessive colour of the media façade. With the advent of media facade technology, is getting widely used in the field of media technology as a ubiquitous technique. Due to the influence of the external environment, the content is mainly displayed to the audience through various basic colour pattern transformations. However, the case of the narrative media facade is often endowed with certain artistic value and thus is more acceptable to the public. Therefore, how to use a single colour transformation to express the narrative way as delicate as a movie is a problem worth exploring. Aiming at this situation, this paper analyzes the influence of colour psychology on the production of media façade to enhance its narrative. Through the comparison of two cases with the same attribute at different times, the common feature of colour composition is expressed in time conversion and seasonal changes.

Index Terms—colour composition, colour psychology, media facade

Cite: Linwei Fu, Jiani Zhou, and Tae Soo Yun, "Composition in Media Facade of Narrative Subject Based on Colour Psychology," Journal of Image and Graphics, Vol. 9, No. 2, pp. 61-66, June 2021. doi: 10.18178/joig.9.2.61-66

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits use, distribution and reproduction in any medium, provided that the article is properly cited, the use is non-commercial and no modifications or adaptations are made.